Goji berry Goji berry or wolfberry as they are also called, is a fruit grown largely in Asia, especially in China. Since the early 21st century, interest has increased for goji berries for their novelty and nutrient value. Goji berries, also found in the Himalayan mountain range and Tibet, are very hardy and can withstand temperatures as low as -15 degrees Fahrenheit and as high as 100 degrees Fahrenheit. They have been dubbed a superfruit, which has resulted in many consumer products selling on the nutritional claims of goji.

In traditional Chinese medicine, the whole fruit or the extracts of the goji berry have numerous implied health effects (although they are scientifically unconfirmed). Goji contain many nutrients and phytochemicals. The level of vitamin C is comparable to many citrus fruits and strawberries.

As a food, dried goji berries are traditionally cooked before consumption. In Asia, dried goji berries are often added to rice congee and almond jelly, as well as used in Chinese tonic soups, in combination with chicken, pork, or vegetables. The berries are also boiled as a herbal tea, often along with chrysanthemum flowers and/or red jujubes, or with tea, and packaged teas are also available.

Various wines containing goji berries are also produced, including some that are a blend of grape wine and wolfberries. The goji berry is known by some as the “happy berry” and some evidence suggests that goji juice may promote feelings of well-being. Genesis PURE™ Goji contains no added sugar or preservatives, and is not diluted with other fruit juices like some other goji products on the market.

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