Noni juice is extracted from the noni fruit. Borne to the Morinda Citrifolia tree, noni is indigenous to the Pacific Islands, Southeast Asia, India, and Australasia. The noni tree can grow to as tall as 10 feet and the fruit is about the size of a potato. The noni fruit starts out green and turns yellowish-white as it ripens. The juice, fruit, bark, and leaves are used in herbal remedies and Polynesian folk medicine.
In India, noni extracts have been used as a traditional remedy for treating asthma and dysentery, and folk healers in the Pacific islands use it for many types of illness. In the United States, noni has been marketed as a general tonic, stress reliever, facial and body cleanser, and dietary and nutritional supplement. That said, research is still under way to isolate various compounds in the noni plant so that further testing can be done to learn whether they may be useful in humans.
Genesis PURE™ Noni contains no added sugar or preservatives and is not diluted with other fruit juices like some other noni products on the market. We recommend taking 1 serving in the morning and in the afternoon, or as directed by your health care provider. Additional servings may be taken throughout the day if desired. May be taken alone or mixed with other fruit juices. Once opened, consume within 30 days. Refrigerate after opening.